Cayenne and Able ; Porsche Developed the Second-Generation Cayenne to Mimic the Success of the First. Steve Walker Takes a Look

Summary

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THE 911 is the definitive Porsche, a car routinely held up as a modern automotive icon. By contrast, the Cayenne luxury 4x4 is routinely viewed with some suspicion by diehard Porsche fans. Despite the mistrust of the enthusiasts, founded around the idea that opulent SUVs are not the cars that the famous German marque should be spending sportscar resources on, the Cayenne has been phenomenally successful. To a large extent, this somewhat portly Porsche generated the income to create the hardcore performance cars the purists idolise. The latest Cayenne must continue in its cash cow role at the top of an SUV market that's been under considerable pressure of late.

When it first went on sale in 2002, the Cayenne succeeded in making Porsche ownership a realistic option for a whole new group of buyers. Even existing 911 and Boxster owners could suddenly have their two Porsche garage with the Cayenne supplying the everyday practicality that they'd previously had to rely on other brands for. Its success, particularly in the American market, helped fuel Porsche's growth and today's second generation model has been developed to ensure none of the valuable market share is ceded.

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Extract

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Cayenne and Able ; Porsche Developed the Second-Generation Cayenne to Mimic the Success of the First. Steve Walker Takes a Look

Most of the Cayenne range has a familiar ring to it. We open with the standard Cayenne and its 3.6-litre V6 petrol engine. Even...

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